As we’ve previously posted, we’re not quite able to afford our own NASCAR yet (the estimated cost on that sponsorship is supposedly $10-20 million). So to get our racing fix, we sponsored a sim racer, i.e. a computer generated but very realistic car. While we couldn’t attend the event or show up in bacon costume, we did get to watch it online.

Incidentally, the Bacon Salt #6 vehicle got a little bit of a makeover and is now a racing truck (pic above). You can actually check out the archive of the race here(we could only watch in Internet Explorer, not Firefox) – the graphics and the whole experience are incredibly realistic. Which is great, because we can now say that we have a very REALISTIC fake racing car. Or truck. Which as far as we know makes us the only bacon-flavored anything to have one.

Congrats to our driver James Gutta who came in a very respectable 2nd! Keep up the great work, and please don’t dent the paint job.